Media Convergence
by Dwyer Tim (9780335228737)

In recent years, media studies scholars and commentators have categorised the media into distinct periods: 'old media' has become what we understand as formerly seperate media of television, radio and print. Then came 'new media' which included online computerised media, mobile phones and PDAs. Athough all media are 'new' when they first emerge, we can describe the current period as one of 'media convergence'. Changes in our media industries allow new modes of distribution of media artifacts: so you can get 'The Telegraph' print newspaper sent to your computer or use a portable device to listen, read or watch breaking news stories on the move; but industry changes also mean the increasing convergence of media policy, media ownership and media practices.

In this book, Tim Dwyer considers how 'traditional' media companies are becoming convergent media companies, and evaluates the implications for ownership, and for questions of media practices and audience-network relations.

AUD $65.00

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