Methods of Visual Research
by R NobleI & Beatley (9782884790499)

Methods of Visual Research

R NobleI & Beatley

Release Date: 23 Dec 2004
Format: Paperback / softback
Pages: 192
Category: Graphic Design
Publisher: AVA Publishing SA
ISBN: 9782884790499
ISBN-10: 2884790497

Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.

AUD $69.95

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