Music Marketing, PR and Image Making: Music Business Supplement Book 1
by Mark Beard (9781921029424)

Music Marketing, PR and Image Making: Music Business Supplement Book 1
 
Mark Beard
Release Date: 01 Dec 2006
Format: Paperback / softback
Category: Music
Publisher: Pan Macmillan Australia
ISBN: 9781921029424
ISBN-10: 1921029420



Allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. This is done with a specific focus on the music industry environment in Australia and New Zealand today.

AUD $24.95

 This title is not held in stock & is ordered from suppliers, subject to availability.


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