Paul Lazarsfeld's Research Methodology
by Hynek Jerabek (9788024610986)

Paul Lazarsfeld's Research Methodology

Hynek Jerabek

Release Date: 01 May 2006
Format: Paperback
Pages: 138
Category: Methodology
Publisher: Karolinum Press
ISBN: 9788024610986
ISBN-10: 8024610981

Paul Lazarsfeld is one of the founders of the field of empirical social research. He gained recognition in the development of data collection and analysis. He pioneered market surveys and public opinion polls and founded mass media research, as well as communication research. He examined ideology leaders, interpersonal communication, unemployment, election preferences formation, as well as threats to academic liberties. This book presents Paul Lazarsfeld's work in a unique way, in all of the above mentioned fields of applied social research. It consists of three parts - biography, an overview of methods and survey strategies, with which Lazarsfeld enriched modern methodology, and chapters devoted to his most famous surveys of media, unemployment and election behaviour. The book is published in English.

AUD $22.95

 This title is not held in stock & is ordered from suppliers, subject to availability.

Write a customer review of Paul Lazarsfeld's Research Methodology.

If you like this title please tell others:

tell others

post to your Facebook wall post on Twitter post on Digg recommend to Stumbleupon bookmark on Delicious RSS feed send to a friend

Australian BookShop
Australian Bookshop. Established 2003
Shopping Cart Customer Support

International Online Store
of Inspiration
we ship everywhere
Australia Post
Australia Wide