Position Versus Valence
by Woojin Moon (9783639125818)

Position Versus Valence
 

Woojin Moon


Release Date: 01 March 2009
Format: Paperback
Pages: 160
Category: Political Science
Publisher: VDM Verlag
ISBN: 9783639125818
ISBN-10: 3639125819



This book analyzes the three questions in political competition: Who wins? What position does a candidate take? Why are some candidates policy- oriented but others are valence-oriented? Chapter 2 attempts to answer these questions by presenting a formal model that brings the spatial theory of voting and empirical studies together. The model specifies electoral competition as revolving around candidates' positions and valences. Two candidates spend their resources on valences to sway citizens' voting decisions but they are constrained by their party activists providing them with electoral resources. The model predicts that candidates with valence advantages adopt more moderate positions. Chapter 3 tests this prediction in the context of US senate elections. Chapter 4 applies the model to solve the puzzle: Why is incumbent spending less effective than challenger spending? Chapters 5 and 6 apply the model to analyze regional voting in South Korea. In these chapters, it is argued that regional appeals become a more effective way to win votes as the parties' ideological positions become less distinguishable.

AUD $115.95

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