Record Label Marketing
by Hutchison Tom (9780240807874)

Record Label Marketing
 
Hutchison Tom
Release Date: 14 December 2005
Format: Paperback / softback
Pages: 432
Category: Music
Publisher: Taylor and Francis
ISBN: 9780240807874
ISBN-10: 0240807871



"Record Label Marketing" provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries."Record Label Marketing" is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. "Record Label Marketing": builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior; gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project; presents vital information on label publicity, advertising, retail distribution and marketing research; introduces you to industry resources like NARM, RIAA, and the IFPI; and offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities.It reveals how successful labels use video production, promotional touring and special products to build revenue. It looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry. This guide is accompanied by a website, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments. It is the only book that looks inside the marketing machine of commercial record labels. It is presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans. A dedicated website: offers interactive assignments and updates.

AUD $90.99

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