Serious Creativity
by Edward De Bono (9781861976741)

Serious Creativity
Edward De Bono
Release Date: 8 Jan 2005
Format: Paperback / softback
Pages: 352
Category: Business & Management
Publisher: Profile Books
ISBN: 9781861976741
ISBN-10: 1861976747

Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically. Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few ) By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.

AUD $34.95

 This title is not held in stock & is ordered from suppliers, subject to availability.

View other Edward De Bono titles like "Serious Creativity"

Write a customer review of Serious Creativity.

If you like this title please tell others:

tell others

post to your Facebook wall post on Twitter post on Digg recommend to Stumbleupon bookmark on Delicious RSS feed send to a friend

Australian BookShop
Australian Bookshop. Established 2003
Shopping Cart Customer Support

International Online Store
of Inspiration
we ship everywhere
Australia Post
Australia Wide