Serious Creativity - Using the Power of Lateral Thinking to Create New Ideas
by Edward De Bono (9780091939700)

Serious Creativity - Using the Power of Lateral Thinking to Create New Ideas
 
Edward De Bono
Release Date: 02 March 2015
Format: Paperback / softback
Pages: 480
Category: Working Patterns & Practices
Publisher: Random House UK
ISBN: 9780091939700
ISBN-10: 0091939704



As competition in the business world intensifies creativity is becoming increasingly important, as it is the best and cheapest way to get added value out of resources. Edward de Bono shows how creativity can be a useable skill instead of a matter of talent, temperament or luck.This fundamental book on deliberate creative thinking shows you how creativity can be used in a serious way, far beyond being uninhibited. De Bono's approach has been used by business executives around the world with astounding results. The years have shown that Edward de Bono's lateral thinking technique really does work for individuals and corporations.

AUD $35.00

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