Sports & Entertainment Marketing
by Lois Schneider Farese;Gordon Grossman David ANicholson (9780078614019)

Sports & Entertainment Marketing

Lois Schneider Farese;Gordon Grossman David ANicholson

Release Date: 13 April 2004
Format: Paperback
Pages: 398
Category: Advertising & Marketing
ISBN: 9780078614019
ISBN-10: 0078614015

The new " Glencoe Marketing Series: Sports and Entertainment Marketing " examines marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the " Glencoe Marketing Series" books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the " Glencoe Marketing Series" also function as supplemental texts for Marketing I courses that may use " Marketing Essentials."

AUD $109.95

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