Start-Up: A Practical Guide to Starting and Running a New Business
by Tom Harris (9781280635151)

Start-Up: A Practical Guide to Starting and Running a New Business
 
Tom Harris
Format: Undefined
Pages: 165
Category: Organization & Management Of Education
Publisher: Springer
ISBN: 9781280635151
ISBN-10: 1280635150



So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.

AUD $156.95

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