The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell (9780316346627)

The Tipping Point: How Little Things Can Make a Big Difference
 
Malcolm Gladwell
Release Date: 07 January 2002
Format: Paperback
Pages: 304
Categories: Advertising & Marketing
Social Psychology
Publisher: BACK BAY BOOKS
ISBN: 9780316346627
ISBN-10: 0316346624



The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

AUD $25.95

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