What Every Engineer Should Know About Business Communication
by John X Wang (9780849383960)

What Every Engineer Should Know About Business Communication
John X Wang
Release Date: 15 May 2008
Format: Paperback / softback
Pages: 208
Category: General Issues
Publisher: Taylor and Francis
ISBN: 9780849383960
ISBN-10: 084938396X

Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to"-"


- Market ideas

- Write proposals

- Generate enthusiasm for research

- Deliver presentations

- Explain a design

- Organize a project team

- Coordinate meetings

- Create technical reports and specifications

Focusing on the three critical communication needs of engineering professionals-speaking, writing, and listening-the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.

AUD $126.00

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