What's Mine Is Yours Intl: The Rise of Collaborative Consumption
by Rachel Botsman (9780062046451)

What's Mine Is Yours Intl: The Rise of Collaborative Consumption
 
Rachel Botsman
Release Date: 30 September 2010
Format: Paperback / softback
Pages: 304
Category: Business & Management
ISBN: 9780062046451
ISBN-10: 0062046454



The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumersism in the 20th century is not the way we will do it in the 21st century.

AUD $18.99

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